Silk

Wardrobe · Skin · Cycle

Your morning, beautifully understood.

SILK connects your clothes, your skincare shelf, your cycle phase and today's weather into a single answer to the only question that matters at 7am.

No card needed · Your data stays private

Silk fabric, a cashmere jumper, a serum bottle and gold jewellery in warm morning light

SILK says

"16°C and rain, and you're in your luteal phase. Wear the beige oversized jumper with black jeans. Tonight: moisturising serum instead of retinol."

Women signed up

Joined this week

Opened SILK today

Active this week

Three habits you already have. One assistant.

Smart wardrobe

Every piece you own, with cost per wear, what's clean, and what you've forgotten about.

Skincare that adapts

Morning and evening routines that ease off actives when your skin is sensitive.

Cycle-aware

Follicular, ovulation, luteal, period — each phase changes the advice you get.

Weather-led

Live forecast for your city, folded into every outfit suggestion.

Ask instead of guessing

"What should I wear today?" "Should I use retinol tonight?" "What do I pack for three days away?" SILK answers using only the clothes and products you actually own.

  • Outfits from your real wardrobe, never invented
  • Skincare adjusted to your phase and skin log
  • Cost per wear so you buy less and better
  • A daily check-in for mood, water and sleep

A morning in SILK

Wear — Your cream knit, straight-leg jeans and the ankle boots. Take the trench: showers from 2pm.

Skin — Gentle cleanser, hydrating serum, SPF. Hold the retinol for two more nights.

Body — Day 22, luteal. Lower energy is expected. Warm lunch, early night.

SILK Premium

From £8 a month, everything comes off the leash.

Free SILK gives you three AI answers a day. Premium adds unlimited styling, the packing assistant, capsule wardrobes, smart shopping advice and cycle-linked skin reviews.

  • Unlimited AI styling
  • Packing assistant for any trip
  • Capsule wardrobe builder
  • Smart shopping: gaps, not duplicates
  • Skin progress read against your cycle
  • £10 monthly or £96 a year